About Us
Our vision is simple but ambitious: to transform lives through sport.
Impact Sport is built around one powerful national moment – The Legends Marathon.
Impact Sport Association Limited (by guarantee) – simply known as Impact Sport – is a Ugandan non-profit organisation fully incorporated with the Uganda Registration Services Bureau (URSB).
Every April, Kampala becomes a stage where health, ambition, culture, and community converge. Thousands gather to run, walk, cheer, and belong. But unlike ordinary sporting events, this moment does not end at the finish line. It opens a pathway to year-round engagement, purpose-driven storytelling, and measurable social impact.
Launched in November 2023, with its inaugural edition staged the following year, The Legends Marathon is more than a race. It is a family-friendly, mass-participation road run that celebrates movement, resilience, and shared purpose – bringing together elite athletes, emerging talent, recreational runners, and the wider community in one inclusive experience.
The idea was conceived by Ugandan sports journalist Andrew Mwanguhya, after years of witnessing how many sportsmen and women struggle with transition, identity, and opportunity once their active careers end. Impact Sport was created to respond sustainably – with dignity, structure, and hope.
Vision
To transform lives through sport by supporting active, retiring and retired athletes in their transitions, nurturing new talent and fostering community growth.
Mission
Stage the best organised annual family-friendly race, emphasising great customer service, innovation and accountability, while retaining the true spirit of The Legends Marathon.
Purpose
Present an annual family-friendly event in Kampala that provides a supportive transition for both retired and active athletes, presents a platform for new talent and elite runners, as well as recreational runners and the community to be the best version of themselves.
Values
Athlete Well-Being. Inclusivity, Sustainability, Innovation, Accountability, Sportsmanship, Charity and Social Responsibility, Excellence, Legacy and Tradition
The Impact Sport Ecosystem
Impact Sport operates through an integrated ecosystem designed to ensure that visibility leads to meaning, and meaning leads to lasting impact.
The Legends Marathon – The Moment
Our flagship annual race held every April in Kampala. It delivers national visibility, youth engagement, mass participation, and sustained media coverage before, during, and after race day.
Beyond The Finish – The Meaning
A year-round athlete and community empowerment programme focused on financial literacy, entrepreneurship, mental health, agribusiness exposure, mentorship, and dual-career pathways for active, transitioning, and retired athletes.
Storytelling Platform – The Memory
Authentic African athlete and community stories told daily through our trusted partner platforms, short-form digital content, and social media – preserving legacy, amplifying voices, and shaping narrative.
Impact Sport Dinner – Closure & Reset
An annual end-of-year gathering that brings together athletes, partners, and stakeholders to celebrate impact delivered, reflect on the season, and formally launch the next edition of The Legends Marathon.
Together, these pillars ensure that Impact Sport is not just seen once a year – but felt, understood, and remembered.